The Best Types of Content Marketing to Boost Your Strategy in 2025

Did you know that 70% of consumers prefer learning about a brand through content rather than traditional ads? It feels less intrusive and offers a more natural way to connect with your audience.

But here’s the thing: not all content works the same way. To see real results, you need to focus on the formats that speak, connect, and engage with your audience—the people most likely to need or want what you offer.

In this post, we’ll discuss the most effective types of content marketing and explain how each can support your content marketing strategy. Whether you’re building brand awareness, boosting traffic, or generating leads, you’ll discover which formats best suit your digital marketing campaign.

1. Blog Posts

Blog posts are the most common type of content marketing—and for good reason.

Acting as the backbone of your content strategy, blog posts serve multiple purposes at once.

First, they’re an incredibly effective way to improve SEO and drive organic traffic. Writing blog posts that target your audience’s common questions helps your website rank for relevant keywords. In turn, you provide valuable insights, keep visitors on your site longer, and position your brand as a trusted industry resource.

By creating informative content that addresses your audience’s common questions or concerns, you rank your website for keywords that your demographic is likely to be searching for. In turn, you answer their queries with helpful, engaging insights that keep them on your site, build rapport, and promote your brand as a go-to industry resource.

You can build an entire content marketing funnel around blog posts. But the real power lies in their versatility.

Blog content is easy to repurpose across different channels. A single post can be broken down into bite-sized social media captions, shared in email newsletters, or transformed into eBooks, video scripts, or podcast episodes. That means more reach, more impact, and a better content marketing ROI.

2. Social Media

Social media is another of the most effective types of content marketing efforts, especially when it comes to B2C marketing. Although, it can also work with B2B.

Its strength lies in real-time connection.

Social platforms allow for direct interaction with your audience, creating space for conversations, feedback, and engagement. Whether it’s a like, share, comment, or DM, these small interactions help humanize your brand and strengthen awareness over time.

The trick to successful social media content is choosing the right platforms—where your target audience already spends their time—and tailoring your messaging to match each platform’s format and tone.

Before starting, you need to conduct market research to identify which social media platforms are the right fit. While your needs may differ, these are the most popular platforms among different demographics:

• Instagram – Popular with Millennials and Gen Z; strong for visual content and lifestyle branding.
• TikTok – Dominated by Gen Z users; ideal for short-form videos, trends, and brand personality.
• Facebook – More popular among Gen X and Boomers; useful for community groups, events, and broad reach.
• LinkedIn – Best for B2B marketing; targets professionals and decision-makers in various industries.

What works on LinkedIn might not land on Instagram, and vice versa.

Take your time and try a few approaches. From short-form videos and carousels to stories, live streams, and community polls, the possibilities are endless.

Luckily, social media’s fast-moving nature makes it a great space to experiment with ideas, allowing you to find your stride and maximize performance.

When done right, social media becomes one of the most powerful channels in your marketing toolkit—converting casual interactions into business leads and lifelong fans.

Video Content

Rounding out the Big Three Forms of Content Marketing is video content.

Over the past decade, there has been a monumental shift towards video as a form of marketing material. It engages audiences quickly and adapts to modern consumer demands, with 54% of audiences reporting a desire to see videos from the brands they support.

Like blog posts, videos are a remarkably versatile medium and can be repurposed across channels.

Short-form clips work well on TikTok, Reels, and YouTube Shorts, while longer videos are perfect for YouTube, product demos, and landing pages. Video is effective at every stage of the funnel, from raising awareness to driving conversions.

Now, the best part? Video content tends to boost audience retention.

People are more likely to remember what they watch than what they read. This makes video ideal for tutorials, behind-the-scenes content, and storytelling—ensuring your brand leaves a lasting impression on your target audience.

4. Podcasts

Podcasts offer a unique way to connect with your audience through audio content that feels personal and approachable.

While not quite on the same level as the Big Three Types of Content Marketing, podcasts are a growing channel in reach and influence, with more than 460 million podcast listeners worldwide.

The best part of this form of content marketing is its accessibility.

They’re easy to consume during commutes, workouts, or downtime, making them one of the most effective channels for reaching busy professionals and consumers.

What’s more, podcasts help showcase your personality.

The tone is more conversational than other formats, allowing you to build a stronger rapport with your audience over time.

5. Case Studies

Case studies are among the most persuasive tools in your content marketing toolkit. They show your product or service in action, solving real problems for real people.

By walking through a customer’s journey from challenge to solution to outcome, you give potential customers a glimpse of what’s possible.

It’s social proof in its most strategic form.

Case studies are especially effective in the middle and bottom of the funnel, where prospects need validation before making a decision. They offer reassurance that your brand delivers results.

6. White Papers

White papers are in-depth, data-driven resources designed to inform, persuade, and position your brand as an expert.

As a form of written content, they’re often used in B2B content marketing to explain complex topics, analyze industry trends, or support major buying decisions. This makes them particularly effective when targeting high-intent audiences.

While white papers require more time and effort to produce, they offer strong returns, especially when used as gated content.

Because they deliver high value, readers are more likely to exchange their email or contact info to access them. In return, you gain qualified leads while delivering real insights that establish trust and authority.

7. Infographics

The cool thing about infographics is that they’re a powerful form of content that can boost the performance of nearly every other content marketing format.

They’re a visually engaging way to present information—especially when dealing with stats, timelines, comparisons, or step-by-step processes.

Now, a common question: why use infographics instead of other formats?

The simple answer is—you don’t. Infographics aren’t meant to replace long-form content; they’re meant to support it. Not everyone has time to read a full blog post, white paper, or case study, but it only takes seconds to scan an infographic for the key takeaways.

Their ability to simplify complex topics makes them ideal for social media, helping you create a lasting impression from a brief touchpoint. They’re also a great source of backlinks, as journalists and other content creators often reference them in their own work.

When designed well, infographics don’t just inform—they amplify. They improve SEO, increase shareability, and extend your brand’s reach through visual storytelling.

8. Email Marketing

This one needs no introduction. If your inbox is anything like mine, it’s full of promotional emails.

Still, despite how frustrating unsolicited messages can be, email marketing remains one of the most effective and direct forms of content distribution—especially for nurturing leads and driving consistent engagement with your target audiences.

The key is knowing where to draw the line between helpful and spammy.

The best approach? Build an email list. This gives you a direct line to an audience that actually wants your content—and has signed up to receive it.

If you’re sending cold emails, you can still avoid the “spam” label by offering real, helpful value with every message.

Whether it’s a weekly newsletter, a one-off campaign, or an automated drip sequence, email marketing helps turn casual visitors into loyal customers by sharing relevant, engaging content straight to their inbox.

9. eBooks

eBooks are long-form, downloadable resources that offer deep dives into specific topics—making them ideal for lead generation and brand authority.

They’re especially useful when you want to provide more value than a blog post but without the formal tone of a white paper. Think guides, how-tos, or curated collections of insights.

eBooks work best when they solve problems or walk readers through a complete process. In exchange for this value, you can gate the content to capture emails and grow your list.

Once created, eBooks can also fuel other content—like blog posts, social snippets, infographics, and email series.

10. Memes

Memes may seem lighthearted, but they’ve earned a serious place in content marketing efforts—especially for brands with a strong social media presence.

They’re simple, relatable, and incredibly easy to share. That virality gives you a shot at massive reach without a massive budget.

Memes work best when they align with your brand voice and speak to shared experiences your audience already understands. They can build community, boost engagement, and make your brand feel more human.

Of course, timing and tone matter. A great meme can go viral. A forced one can fall flat. Use them wisely, and they can inject personality into your content mix and keep your brand at the forefront of your mind.

11. Webinars

Webinars are live or recorded presentations that allow you to educate, engage, and convert your audience—all in one format.

Webinars are especially valuable in B2B marketing, where buyers want in-depth knowledge before making a decision. They let you showcase your expertise, answer questions in real time, and build trust.

They’re also a great tool for lead generation. Attendees typically register in advance, giving you a list of warm leads already interested in your topic.

Once the event is over, the content doesn’t go to waste. You can repurpose your webinar as an on-demand video, blog post, email campaign, or social media teaser.

12. Online Courses

Online courses offer a more structured and comprehensive way to share your expertise through written content.

They’re especially effective if your product or service requires training or if you’re in an education-driven industry, such as coaching, software, or marketing.

Courses not only build authority—they create value. By teaching your audience something useful, you position your brand as a trusted resource rather than just a seller.

You can offer them as gated content, bundle them into premium offers, or use them as a nurturing tool in your content funnel. Plus, every module can be repurposed into blog posts, videos, and more.

13. Ultimate Guides

Ultimate guides can be published as blog posts, but they’re a little different.

That’s because they’re long-form, in-depth resources designed to be the definitive source on a topic. Think of them as the content equivalent of a one-stop shop.

They’re perfect for SEO—targeting long-tail keywords and answering multiple questions in one comprehensive piece. Their depth keeps readers on the page longer, boosting engagement and signalling authority to search engines.

A well-structured guide can also serve as the cornerstone of a content cluster, linking to and from related blog posts, videos, or tools.

They take time to create, but when done right, an ultimate guide can rank for years, attract backlinks, and become one of your most valuable evergreen assets.

14. User-Generated Content

User-generated content (UGC) includes anything your customers create and share, such as photos, videos, reviews, testimonials, or social media posts featuring your brand.

It’s one of the most trusted forms of content marketing assets because it’s authentic. People trust people more than ads. In fact, 84% of consumers say they trust peer recommendations over branded messaging.

UGC increases brand awareness, boosts engagement, and influences buying decisions. It also builds community, showing your audience that you’re listening and that their voice matters.

Encouraging UGC through contests, hashtags, or incentives can turn your existing customers into brand advocates—amplifying your reach without extra ad spend.

15. Free Apps

Free apps are an underrated but powerful form of content marketing. Whether it’s a mobile app, browser extension, or downloadable tool, offering something genuinely useful can create ongoing engagement with your brand.

Apps keep your brand top of mind by providing value long after the initial download. They’re especially effective when they solve a specific problem or simplify a recurring task for your audience.

This type of content often spreads through word of mouth or social sharing—and because the utility is built in, users are more likely to stick around.

Even better, you can use the app to promote related content, encourage signups, or build a list of qualified leads.

16. Online Tools

Online tools offer interactive, functional value to your audience—think generators, templates, calculators, or checklists hosted directly on your website.

Tools are a great way to attract traffic, boost time on site, and position your brand as a helpful, go-to resource. They can be related to your product or service or simply useful to your target audience.

For example, a social media scheduling tool, a budgeting calculator, or a headline analyzer can drive recurring visits and even earn backlinks from other content creators or journalists.

When built with intention, online tools provide value and become assets that continually support your lead generation and SEO strategy.

17. Quizzes/Interactive Content

Interactive content adds an element of fun and engagement to your strategy—while still delivering serious results.

Quizzes, polls, calculators, and assessments are valuable content that keeps users actively involved, increasing dwell time and memorability. They’re also highly shareable, especially when they offer instant results or personalized recommendations.

Interactive content can drive social sharing, boost conversions, and help segment your audience based on responses—all while delivering a tailored experience.

Even simple tools like personality quizzes or “What product is right for you?” assessments can generate leads and spark conversation. When done right, interactivity builds trust, earns backlinks, and makes your brand more memorable.

18. Testimonials and Reviews

Testimonials and reviews are classic forms of social proof and are incredibly effective at building trust.

Whether it’s a detailed testimonial from a happy client or a quick star rating on a product page, this type of content reassures potential buyers that others have had a positive experience with your brand.

They’re especially impactful near the bottom of the funnel, helping overcome objections and closing the gap between consideration and conversion.

You can showcase them across your website, email campaigns, or social media. When strategically placed, testimonials do more than validate your brand—they influence decisions.

19. Influencer Marketing Content

Influencer marketing leverages third-party voices to promote your brand to a wider or more targeted audience.

It works because people tend to trust individual recommendations more than companies’ direct messaging. When someone your audience already follows and respects vouches for your product, it builds credibility fast.

Influencer content can take many forms—posts, stories, videos, product reviews, or even collaborative campaigns. It works across industries, from fashion and food to software and B2B services.

When done right, influencer marketing expands reach, boosts engagement, and strengthens brand awareness without sounding like a traditional ad.

Need Help Choosing the Right Types of Content for Your Business?

With so many content formats available, knowing where to start—or how to scale—can feel overwhelming. That’s where we come in.

At Kurt’sCopy, we help brands build smart, strategic content marketing plans that actually get results. From blog posts and search engine-friendly guides to email campaigns, social content, and everything in between, we’ll help you create content that connects, converts, and grows your business.

👉 Ready to take your content strategy to the next level? Contact us to book a free discovery call, and let’s discuss how we can bring your brand to life through content.