In the ever-changing world of SEO, revisiting your strategies is essential to maintaining a competitive edge. Canadian marketers must embrace a data-driven approach to attract, engage, and retain customers while building authority and generating demand. Without a clear understanding of industry trends, it’s impossible to craft strategies that deliver results.
This post highlights SEO and content marketing statistics tailored for Canadian marketers in 2024, providing insights into search engine trends, mobile usage, voice search statistics, and more.
SEO Statistics for 2025
The Role of SEO in Digital Marketing
SEO is a foundational element of any successful digital marketing campaign. In Canada, businesses are increasingly turning to SEO to improve visibility and drive organic website traffic. Unlike paid campaigns, organic search focuses on sustainable growth by targeting users who are actively searching for solutions.
The dominance of Google, holding over 91% of the search engine market share, highlights the importance of tailoring strategies to its algorithms. Canadian businesses have realized that a strong SEO strategy helps them stay competitive, reach their audience, and achieve long-term growth.
Key highlights:
- Organic search drives higher-quality traffic compared to paid campaigns. (WebFX)
- Prioritizing SEO enhances visibility and strengthens brand authority. (Digital Marketing Institute)
- 46.2% of digital marketing revenue in Canada comes from search engine optimization. (Made in CA)
- SEO leads have a 14.6% close rate, compared to 1.7% for outbound leads. (HubSpot)
- On-page SEO remains the most effective tactic for 59% of digital marketers globally. (Forbes)
- 65% of marketers agree that link building is the most difficult SEO tactic to implement. (uSERP)
Key Search Engine Optimization Statistics
- 91.47% of the search engine market share in January 2024 belongs to Google. (StatCounter)
- Google processes over 8.5 billion searches daily. (Semrush)
- 93% of all online experiences start with a search engine. (WebFX)
- Pages with keywords in URLs see a 45% higher click-through rate. (Semrush)
- 50% of page-1 Google results are now HTTPS. (Moz)
- Only 0.78% of users click on results from the second page of Google. (Backlinko)
- 64.5% of online searches are four words or longer. (HubSpot)
- 90% of all organizations use content in their marketing efforts. (Demand Metric)
- Content marketing generates three times the leads as traditional marketing while costing about 62% less. (Demand Metric)
Local SEO Statistics
- 46% of all Google searches have local intent. (Sagapixel)
- “Where to buy” + “near me” mobile queries have surged by 200%. (Think With Google)
- 32.8% of all internet users visit a local business after using a local search query. (Backlinko)
- Over 50% of voice search queries are locally focused, such as “restaurants near me.” (Keywords Everywhere)
- 78% of local searches result in an offline purchase, emphasizing the importance of optimizing for local SEO. (HubSpot)
- 76% of people who find local, helpful information in search results are more likely to visit physical stores. (Backlinko)
Mobile SEO Statistics and Trends
Mobile usage continues to dominate how Canadians access the internet, making mobile-first strategies critical for success. With Google’s mobile-first indexing, websites that prioritize mobile optimization see better rankings and user engagement.
Highlights:
- Mobile accounts for 64.04% of the market share compared to desktop. (StatCounter)
- Mobile search results gain 85.8% more impressions than results on desktop. (Digital Silk)
- 75% of smartphone users expected immediate information when using their smartphones. (Think With Google)
- A poor mobile user experience can result in higher bounce rates, with a 32% increase in bounce probability for load times over 3 seconds. (Think With Google)
- 76% of Canadian consumers use mobile devices for online shopping. (Shopify)
Voice Search Trends
Voice search is rapidly changing the way Canadians interact with search engines. As more users adopt smart devices, optimizing for voice queries becomes essential. Voice technology’s ability to streamline searches is driving its popularity among Canadians.
Key insights:
- Voice search accounts for 20% of Google queries in the US, with similar adoption trends in Canada. (Think With Google)
- Optimizing for voice queries improves visibility and aligns with user habits.
- Around 41% of adults report daily voice search usage. (G2 Learning Hub)
Blogging in Canada
Blogging remains a powerful tool for Canadian marketers looking to boost their inbound strategies. Well-researched, engaging content not only improves rankings but also helps retain readers and convert them into loyal customers. Additionally, updated content increases a website’s visibility and authority on search engines.
Insights:
- 55% of marketers consider blog content a top priority. (HubSpot)
- Longer, engaging posts perform better in rankings and retention.
- Updated content positively impacts search engine rankings. (Backlinko)
- Blog posts drive three times more leads than paid search advertising. (SurferSEO)
- Businesses that publish 16 or more blog posts per month generate 3.5 times more traffic. (HubSpot)
- Posts with images every 75-100 words receive double the shares than those with fewer images. (HubSpot)
- 75% of blog posts receive fewer than ten social shares and no links from other domains, underscoring the need for targeted promotion. (Moz)
- Bloggers reporting “strong results” often use influencer outreach and paid promotions. (Backlinko)
Search Engines and Platforms
Market Share in Canada
Google continues to dominate the Canadian search landscape, accounting for the majority of the market share. Bing and DuckDuckGo follow far behind, making Google the primary focus for search engine optimization efforts.
Key statistics:
- Google holds the largest share, followed by Bing and DuckDuckGo. (StatCounter)
- Google alone accounts for 90.66% of search engine usage in Canada. (StatCounter)
- 84% of Canadians conduct at least three Google searches per day. (Made in CA)
- 87% of buyers give more credence to content shared by industry influencers. (Influencer Marketing Hub)
Device Usage Statistics
As mobile usage grows, businesses must ensure their websites are optimized for all devices. Canadians increasingly rely on their mobile phones and devices for search, making it critical to deliver a seamless experience.
Key highlights:
- Mobile accounts for 51.5% of searches in Canada, while desktop usage is at 48.45%.
- Canadians spend an average of 2.05 hours per day on mobile devices. (Canada.ca)
- Ensuring mobile optimization improves search engine rankings and user satisfaction.
Social Media in Canada
Social Media Usage Statistics
Social media platforms are a vital channel for connecting with Canadian audiences. Platforms like Facebook, Instagram, and LinkedIn dominate, offering businesses the opportunity to engage directly with their target demographics. In 2022, $12.29 billion was spent on digital marketing in Canada (Statista), with social media playing a significant role.
Key points:
- Facebook, Instagram, LinkedIn, and YouTube dominate as the most used platforms. (StatCounter)
- 94% of Canadian small businesses use social media monthly; 52% do so daily. (Made in CA)
- Facebook referrals represent almost 50% of website clicks from social media. (Statista)
- 34% of marketers struggle with consistently producing engaging visual content for social media. (Ignite Social Media)
Canadian Users and Social Media
- Facebook: 26.59 million Active Monthly Canadian Users
- Instagram: 20.65 million Active Monthly Canadian Users
- TikTok: 14.89 million Active Monthly Canadian Users
- X: 14.31 million Active Monthly Canadian Users
- Pinterest: 12.14 million Active Monthly Canadian Users
Social Media as a Marketing Channel
Social media offers unparalleled opportunities for brand visibility and community building. A strong presence on the right platforms can enhance a business’s reputation and drive meaningful traffic. Canadian marketers increasingly use these platforms to capture new customers and build loyalty.
Key highlights:
- 86% of marketers use Facebook for campaigns, with LinkedIn and Instagram following closely. (Statista)
- Effective social media strategies can drive traffic, build community, and enhance brand awareness.
- 79% of small businesses post on social media weekly, 94% publish monthly, and just over half use social media for daily marketing. (Made in CA)
Video SEO and Link Building
Video SEO
Video content has become a dominant force in digital marketing, capturing user attention like no other medium. With YouTube as the second-largest search engine globally, businesses can leverage video SEO to improve rankings and engagement.
Key statistics:
- Videos rank higher on search engine results pages (SERPs) and see higher sharing rates. (Google)
- Embedding videos on web pages can boost SEO performance. (Google)
- Canadian consumers spend an average of 3.42 hours daily watching video content. (Made in CA)
- Videos on Instagram generate 21.2% more engagement than static posts. (HubSpot)
- 67.2% of marketers rate infographics, charts, and data visualization as the most engaging visual content, often used alongside videos. (Enabler Space)
Link Building
Link building remains one of the most effective SEO strategies, helping websites achieve higher rankings and establish authority in their industry. High-quality backlinks play a crucial role in building trust and driving organic traffic.
Key insights:
- Pages with backlinks rank higher on Google, with the first page having 3.8 times more backlinks on average. (Backlinko)
- 95% of pages lack backlinks, presenting opportunities for improvement. (Backlinko)
- Local businesses benefit significantly from backlinks sourced through partnerships and community engagement.
Emerging Trends and Recommendations
As the SEO landscape evolves, businesses must stay informed about emerging trends and best practices. Google’s frequent algorithm updates emphasize quality content and relevance, making adaptability a key success factor. Additionally, the growing trust in user-generated reviews and local content highlights the need for authenticity in online reviews.
Key trends:
- Pages with backlinks rank higher on Google, with the first page having 3.8 times more backlinks on average. (Backlinko)
- 95% of pages lack backlinks, presenting opportunities for improvement. (Backlinko)
- Local businesses benefit significantly from backlinks sourced through partnerships and community engagement.
- 70% of consumers would rather learn about a company through articles than ads. (NYTLicensing)
Conclusion
The world of SEO and content marketing continues to evolve at a rapid pace, with new opportunities and challenges for businesses being introduced every year. Staying informed and proactive about emerging trends is essential for maintaining a competitive edge and driving long-term growth.
Don’t let your strategies fall behind. Reach out for a free SEO consultation and take the first step toward ensuring your business stands out in the ever-growing online market.
Kurt Norris is the founder of Kurt’sCopy, where he helps B2B, e-commerce, SaaS, and local businesses craft compelling content and SEO strategies that deliver measurable results. With over six years of experience, Kurt specializes in creating data-driven campaigns that drive traffic, increase conversions, and establish brand authority.
